About
Highly analytical and results-driven Product and Strategy professional with hands-on experience in driving measurable growth in user engagement and order value. Leverages a strong foundation in product thinking, user behavior insights, and data-driven problem-solving to build scalable products and strategies. Proven ability to enhance user experience and optimize business outcomes through high-impact initiatives at Zepto and Assystant.
Work
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Summary
Led product growth initiatives for Zepto Cafe, focusing on user engagement, order value, and feature optimization within the Q-commerce sector.
Highlights
Increased customization adoption by 5% (from 4% to 9%) through enhanced upsell features on Café SKUs, boosting cart value and user satisfaction.
Achieved a 12% boost in hybrid orders by identifying drop-off points and enabling cross-category combo placements.
Improved Add to Cart (ATC) rate by 9% via menu restructuring, introducing logical subcategories and re-ranking Café products based on CTR, ATC %, and peak ordering hours.
Drove 10-14% uplift in Gross Profit Per Order (GPPO) for customized orders by correlating item-level variations with GPPO data, optimizing purchase funnel visibility.
Boosted Click-Through Rate (CTR) by 15% on Café search banners through designing and testing animated creatives for generic terms, increasing product visibility and session engagement.
Executed over 20 A/B tests across FTB, ELC, and Active cohorts to identify best-performing UI constructs and discount types, aligning experiments with user behavior and intent.
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Summary
Contributed to product development and business strategy for a real estate CRM startup, focusing on admin dashboard revamp and lead conversion optimization.
Highlights
Collaborated directly with the founder to define product roadmap and key features for a real estate CRM.
Led the revamp of the admin dashboard, enhancing intuitiveness and data-driven capabilities.
Launched critical features including project pages, interactive maps, campaign tools, and smart notifications.
Improved lead conversion rates and shortened the sales cycle, specifically for Non-Resident Indian (NRI) customers.
Developed competitor analysis reports and successfully pitched Minimum Viable Product (MVP) features for upcoming releases.
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Summary
Optimized software performance and user experience for M3 Technologies, contributing to increased engagement and operational efficiency.
Highlights
Enhanced platform UX, increasing engagement by 15% from over 500 active users.
Reduced customer complaints by 10% by identifying and resolving key pain points based on user feedback.
Improved backend performance, resulting in 20% faster load times for the platform.
Contributed to improved SEO ranking and online visibility through strategic page optimization efforts.
Volunteer
Innovators Hub, MIT-WPU
|President
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Summary
Led a collegiate innovation club, organizing events and fostering a collaborative environment for aspiring innovators.
Highlights
Organized and executed over 10 events, fostering innovation and community engagement within the club.
Mentored junior members, guiding their professional and academic development.
Led team activities, ensuring effective collaboration and project execution.
Awards
Academic Excellence
Awarded By
MIT-WPU, Pune
Maintained a strong academic performance with a CGPA of 8.3 during Bachelor of Technology studies.
Research Recognition: AI-Powered Fake News Detection and Chatbot Movie Recommendation System
Awarded By
Academic Research
Published research on AI-Powered Fake News Detection and Chatbot Movie Recommendation System, contributing to the field of artificial intelligence.
State-Level Athletics Achievement
Awarded By
Inter-school and Inter-college Athletics Tournaments
Achieved 4th place in state-level sprints, representing both school and college teams in competitive athletics tournaments, demonstrating exceptional performance and discipline.
Skills
Product Management
Roadmapping, Feature Prioritization, User Funnels, Go-to-Market Strategy, Agile Methodologies.
Data & Analytics
Excel, Python (Pandas, NumPy), SQL, A/B Testing, GPPO Metrics, Performance Metrics, Predictive Analytics.
Tools
Figma, Google Analytics, Mixpanel, Notion, Postman, JIRA.
Soft Skills
Problem Solving, Cross-Team Collaboration, Attention to Detail.
Interests
Sports
Football, Athletics, Sprints.